Gundam Evolution

 

In partnership with Bandai Namco Online, KanaRey Productions crafted and executed the Western go-to-market plan and continued live operations for GUNDAM EVOLUTION, a modern first-person shooter developed with a global audience in mind. In charge of the English-supported regions in North America and EMEA, KanaRey worked in close step with BNO, establishing the brand identity, crafting the style guide, leading the development of Western feature trailers, and building promotional support inventories. Additionally, charged with PR, community, and events management, we were able to launch, grow, and maintain community presence across an array of social networks, support each major beat with ample PR amplification, and supported both physical events such as exhibiting at Anime Expo 2022, as well as digital events like Twitch Rivals, all while providing additional support capacities to Paid Media planning, content creator/influencer management, and co-marketing partnerships.

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